SALEO ORGANIC WINES
The Mediterranean trapped in a can.
Saleo Organic Wines is a new proposal which fuses a cool, chic and trendy lifestyle with a premium quality drink.
Given the current trend in consumption towards more innovative, lifestyle-enhancing beverages and the easy to drink, this outstanding canned wine impresses with its exceptional taste and attractive appearance – the convenience of a beverage of proven quality, made from organically grown grapes.
Designed with the aim of being consumed in the trendiest places: terraces, rooftops, chill-outs in Ibiza, boutique hotels, where avant-garde and sophisticated design is valued, its image evokes an elegance and a style that will transport us to other latitudes.
A brand that offers escapism, authenticity and relaxation to anyone with a thirst for discovery and curiosity. A fun, sparkling, refreshing wine which acts as a social lubricant.
CLIENT
Saleo Organics WinesAREAS
BrandingPackaging
PROJECT
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OBJECTIVES
- To redefine the perception of wine in cans, offering an accessible and modern luxury option that adapts to contemporary life without compromising on quality or style.
- To propose a range which not only shows the mood in which to consume it, but also transports us to an atmosphere which influences and enhances the perception of the product with its own recognisable imagery.
- To clearly position this canned wine in the premium segment. To reflect the high quality of the wine and reassure consumers that they are buying a premium product.
- Visual impact which encourages people to share it on digital media and which will appeal to a very millennial generation with no previous experience in wine consumption, as well as being a powerful networking trigger.
PROPOSAL
Thanks to the evocative nature of the name Saleo, which synthesises the Mediterranean lifestyle and is brimming with pure symbolism: freedom, refreshing, vitality…
We transport the consumer to different locations where the sea and its immensity stand out, something that together with the constant movement of the water, the evanescent foam of the waves as they reach the shore, the breeze laden with a salty, invigorating aroma which fills the lungs and acts as a emotional balm.
The simple image of the shoreline of an idyllic beach evokes and transports us into a clearly unique, identifiable imaginary. It projects from memory into an accumulation of experiences lived by consumers.
We searched for unique, distinctive beach locations where we pause to discover new and wonderful things that have always been there, but we were unaware of their existence. This leads us to create an uplifting, free-flowing brand vision that makes it easier for us to take in the dimension of things around us.
GRAPHIC SOLUTION
An absence of complex codifications, a simplicity of elements to fix the proposal in the consumer’s mind with a palette of colours in which corals are the main protagonists and that each of the varieties transports us to a different location:
- Red to Pfeiffer Beach in California, with its purple hues due to the manganese-rich hills which surround it.
- White takes us to Hawaii, to Papakõlea Beach, whose crystalline green sand is mixed with black (lava) and white (coral) sand, making some areas of sand greener than others.
- And pink to Pink Beach in Indonesia, with its coral reefs, where, with the passing of time and the movement of the waves, these fragments of coral break up and are deposited on the beach.
In this way, we encourage the consumer to explore the entire surface of the can to discover more details, revealing more information about what they are drinking.
PRODUCTION
The format already provides us with a clear differentiation in terms of both sustainability and visual impact.
The development, with recyclable materials, links with one of the millennial attributes, which is their commitment to the environment. Due to the impossibility of applying many techniques, we incorporated a black silk-screen print which enhances the perception of the Saleo brand.
