HOPLITA WINES
The warrior-defender of the vineyards
The Hoplites were citizen-soldiers who protected the Greek polis against external threats. Far from having a warrior or military character, they exhibited a social behaviour, they were the defenders of the values and culture of the cities. In an attempt to emulate this behaviour, Hoplita arose as a response to safeguard the result of poor, scarcely productive soils and vineyards on sandstone slabs in front of the Sierra de San Vicente, close to the meanders of the Ebro.
Centuries-old vines that timidly make their way through a hostile environment.
With this purpose in mind, this brand was created to highlight the scarce, the limited, and that which adapts to make its own way in untamed nature.
These wines represent the most authentic of recovery viticulture. This is why the people behind them are warriors who safeguard and protect this precious commodity.
CLIENT
Hoplita WinesAREAS
BrandingPackaging
Web & Digital
PROJECT
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OBJETIVES
- To generate a range of premium wines which show the uniqueness of each plot.
- To highlight the concept of recovery viticulture and the protection provided by their promoters for each of the vineyards.
- Beyond beauty, to represent the expression of austere strength with which each of the wines is presented.
PROPOSAL
The brand is framed by a shield which is the warrior’s own tool, the shield being a metaphor for the protection under which these small plots of land are cultivated, whose randomly distributed vineyards form the very identity of the brand.
Each of the wines has its own singularity and all of them underpin this concept of a battle against the elements.
In the case of Finca los Cerezos, the whole proposal is transferred to the packaging so that the effort to recover this type of ancestral plantations is conceptually well represented.
GRAPHIC SOLUTION
Each wine shows an illustration of the vineyard where it is made and its uniqueness, transporting us to that location.
In the case of Areniscas de San Juan, we can see the twisted branches emerging from the majestic vines planted in 1906 where the sandstone blocks were left. Vines overlooking the castle of Davalillo and the castle of San Vicente de la Sonsierra to the murmur of the waters of the Ebro.
For Laderas de San Quilez, a plot of land where it is difficult to imagine the vineyards opening up, on the slopes of the San Quilez hill, planted in 1925, we find this plot of land which was once used to produce claret, the typical wine of the area. Old vines of Malvasia, Viura, Grenache, Tempranillo and other minority varieties…
While at Finca los Cerezos we represent the protection of the Hoplites, bringing to the ‘H’ the shield which safeguards and protects the interests of the vineyard with an intervention which fuses metal and wood, the main protagonists of this very special wine.
PRODUCTION
All the packaging is designed to reinforce the idea of protection, in the most obvious case: Finca los Cerezos. The techniques used, both playing with layers of materials and information and mixing techniques make each label unique, like each of the wines they make; no two ‘H’ are the same, certainly in form but not in content, both with the use of a textured paper reminiscent of cork (quercus suber) along with the patina of the metal of the shields which have been battered by time. As each wine is so special, it will evolve according to its predestined path.
