Ontifish

OBJECTIVES

• Identify and consolidate existing brand elements to build a new visual and verbal narrative.
• Create a clear, simple, and easily identifiable standard for their audiences.
• Highlight their core business through the use of codes which symbolise and distinguish: sea, quality, and simplicity.
• Create a distinctive, memorable image which generates visual impact.

PROPOSAL

We created a unique system in which all the elements which comprise the company rebranding work together to create a brand perception of strength and reliability.

This coding is both disruptive in the sector and contemporary, thus making it highly attractive and relevant to its audiences.

Clear marine inspiration throughout the brand universe transports us to different latitudes and gives dynamism to the elements which activate the brand and personalises them to cause visual impact.

The challenge of being memorable and not losing sight of the promoters’ values is met by our approach and vision for the business, creating an innovative brand identity which repositions the company.

Today we can say that Ontifish has managed to position themselves as one of the most prominent brands in their sector.

GRAPHIC SOLUTION

We kept the colour blue for this rebranding as it is one of their most important assets. Customers directly associate the brand with the colour blue, although we managed to renew and refresh this perception by using a more vibrant colour which brings boldness, freshness and modernity to the compositions.

We chose to distance ourselves from classic shades such as navy blue, which is often too closely associated with this type of seafood products.

To expand the graphic universe and provide a resource which reinforces the brand, we created our own seal to represent the quality of their products. A distinguishing hallmark to show it is an Ontifish product and therefore one which comes with all the guarantees. This composition lends prestige to the different pieces with which the brand is activated.

PRODUCTION

Difficulty in incorporating variable elements into production is solved with the creation of a visual system capable of evolving and adapting to each application. A general scheme which can be applied to activation with modern, versatile, and precise language.

SOCIAL MEDIA

Ontifish faces new times. The challenge: to send a message of evolution, modernity, and professionalism to the sector. To achieve this, we created a system which encodes and amplifies its values as a brand: precision and reliability.

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