Isabel Acedo
Isabel Acedo challenge before us is to mould a small health space into a relevant brand that generates preference. To achieve the perception of an oasis of health, where one can receive treatment that goes beyond the health or pathological aspect and seeks to reverse the pain and transform it into prevention, as a way of achieving full health.
With this purpose in mind, at TSMGO we created a graphic universe which intertwines classic elements of medicine, commonplace at physiotherapy centres, with a more subtle interpretation of textures and materials.
We created an evocative context, helping to create the best possible atmosphere for the treatment to be perceived and for Isabel to truly connect with her patients.
CLIENT
Isabel AcedoAREAS
BrandingPROJECT
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PROPOSAL
From the very beginning, all the elements are developed with an eye to detail. We pay close attention to both materials and textures to ensure that we achieve something subtly emotional, far removed from the conventional profile of this type of service: more mechanical, more physical.
We place special importance on closeness; a connection to very close treatment from Isabel, symbolised by her signature on some of the elements, such as the business cards. Personalised treatments, of a premium nature and clearly targeted at a female audience, are enhanced by classic design elements, reinforced through the use of stamping and gold leaf.
GRAPHIC SOLUTION
A pastel colour palette envelops the ensemble, lending it coherence, with clear reminiscences of skin tone as the main canvas on which Isabel performs her work. A classic typography with serifs which support the elegant and contemporary character of the proposal.
The shapes represent the muscles of the human body and artistically illustrate, with the interplay of colours and materials, the different areas to be treated.
We accompany this with elements that make the physiotherapy session experience more memorable.
We project beyond the mere moment of service provision to express a firm desire to build patient loyalty by generating elements which both enhance and transcend the practice.
PRODUCTION
350-gram Cotton Wove paper which, with its cotton texture, creates a captivatingly seductive effect that stimulates the sense of touch in a unique and natural way. An all-organic, environmentally friendly FSC-certified paper, made from cotton and recycled pure cellulose fibres. In particular, it is 25% of the fibre, which is cotton, which gives this thick, rough paper a soft, delicate touch and exceptional durability.
Double stamping: gold and black: which serves both to reinforce the premium nature of the product and to accentuate Isabel’s individual, personalised treatment.
