YAP

Architecture transforming space.

YAP Architecture is a Paris-based architectural studio. After learning about different brand projects developed by TSMGO, they decided to take on their own project, which culminated in a proposal which explores space through different plans and dimensions.

A daring proposal which appropriately synthesises the studio’s desire to transform space, especially everything related to urban volumes.

CLIENT

YAP

AREAS

Branding

PROJECT

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YAP - Branding - Proyectos arquitectura
YAP - Branding - Tarjetas
YAP - Branding - Tarjetas
YAP - Branding - Carpetas
YAP - Branding - Tubo
YAP - Branding - Papelería

OBJETIVES

  • Create a relevant, unique, and distinguishing brand which serves to showcase the strengths of the architectural studio.
  • Project the values of its developers, who are committed to an architectural practice adapted to the environment of each project; ecologically responsible and resilient.
  • Sustainability and versatility.

GRAPHIC SOLUTION

We sought a composition that would reflect the positive social impact of their projects by playing with volumes and shapes. We focused our efforts on designing a logo inspired by the supporting architectural elements such as plans and the three-dimensionality of shapes, incorporating a series of features that would highlight brand personality with a clean and elegant identity.

A grid structure underlies the compositions, in addition to a layered configuration which adds depth, further volume and space to the proposal. The colour palette explores positive, joyful, and dynamic emotions.