The villain is a Premium product and only a packaging of the same singularity could fit it.
Faithful to the Manada Luparia line, in which we provide with personalities each of the wines inspired by tales of wolfs, the imaginary of El Villano distance himself from its partners by identifying himself with such a majestic and irreverent character: the first werewolf.
El Villano
Behind a good story there is always a great villain.
The final wine to arrive at the Pack is also the most special and exclusive of its members. It is elegant, robust to the taste, well structured, complex: it is the counterpoint of maturity in the Pack. “The Villain” is the fruit of a very limited 2014 edition of only 3,100 bottles.
We provide coherence to the portfolio and emerge in the brand communication.
CLIENT
El VillanoAREAS
CommunicationNaming
Packaging
PROJECT
+ info
STORYTELLING
Lykaon, the first man who dared to challenge Zeus, was punished with the fate of becoming the first werewolf. The metamorphosis occurred on each full moon, between howls for forgiveness. Zeus never thought that with maturity and reflection, Lykaon would discover the fullness of his new form, giving his ingenuity free rein for new adventures in an infinite land. Lykaon’s nature now enjoys freedom, at home among the shadows, awaiting any opportunity to break from the status quo. The villain gazes restlessly in the darkness.
GRAPHIC SOLUTION
A recreation of a motif of vine leaves in two very similar shades of black. With this play of black on black, one can distinguish the outline of the figure of the wolf and its mystery. The cotton-like texture of the paper invites you to try the feel of the lushness of the motif. The application of careful embossing work brings depth to the ensemble. Finally, the printing of the villain’s eyes in gold creates great contrast, as an inescapable focus of attention.
