ARNAUT & IBERBROKERS
Financial consultancy
Arnaut & Iberbrokers is the main independent financial consultant’s office in La Rioja, working with many clients in different fields. Back in the moment, they were looking to redefine their value proposal and their outer look&feel perception to make it look not only more attractive, but also more professional and accurate.
After previous approaches from other studies, TSMGO faces the project looking forward to launch a simple, consistent, identifiable brand. This brand works as a simple expression of the name and seizes the association to the fullest; likewise, it works in both printed and online version, in order to develop in a more versatile way.
CLIENT
Arnaut & IberbrokersAREAS
Brand activationBranding
Expertise
Web & Digital
PROJECT
+ info
STRATEGY
First of all, we noticed a difference in the way regular clients perceive the brand, compared to potential clients. Regular clients see them as professional and updated,and think they have global thinking and are friendly and approachable. On the other hand, potential clients see a distant, outdated brand. Hence, we are looking to give the same good impression amongst all.
Reinforcing the concept of Consultant’s office, rather than Adviser’s office. We want to make it look clear that they give full services and go beyond the standard.
BRANDING
We chose lowercase typography to give it more expression and added a plus sign (+) linking the letters “A” and “I”, meaning analysis + planning, reflecting a dynamic management in which they fully work for every single client.
We chose different selected colors from the chromatic scale to graphically represent their values of accuracy and good work.
The launch of the brand has been received with great acceptance by the company and has been proved to be effective establishing a well-formed image and sending it to the clients.
GRAPHIC APPROACH
Willing to develop a visual identity, we combined a simple, sans-seriff corporate typography with an iconic brand and a plain range of colors, in order to settle Arnaut & Iberbrokers as a well-positioned and known Advisers of Finance office.
Every single element used, either conceptual or physical, is thought not to have unnecessary features and to use a simple range of colors, with the purpose of creating a clear, simple and useful image.
To sum up, we used a common, professional slang across all the different verbal displays of the brand to enhance the idea of cohesion.
CONCLUSION
This has been a branding project that enhances cohesion amongst the different elements and unifies every display of the brand in order to make it last and send the message of accessibility, partnership and accuracy.
