Olive & Co

Olive&Co seeks to play a significant role in a sector which is committed to excellence, sustainability and leadership in an ever-increasingly demanding market. A corporate brand with a B2B presence, serving to unite and represent all the companies which gradually join the group. A corporate umbrella providing structure for stakeholders, investors and future partners. Among the requirements is that the image be fresh and convey innovation and sustainability.

OBJECTIVES

• Create a highly recognisable visual identity which reflects innovation, sustainability and freshness, at a glance.
• Build a unique image which is relevant to stakeholders and potential investors, with a visual and verbal narrative which resonates with a very specific audience.
• Simplicity, authenticity and globality; the international focus should be perceived in conjunction with a highly charged and meaningful identity.

PROPOSAL

Olive&Co branding focuses on authenticity and codes linked to the world of olives and oil, within the collective imagery, linked to the Mediterranean, to moments full of life, and a truly vibrant representation of everything that the group encompasses.

The naming is euphonic, clearly Latin-inspired, in which the word Olive itself is associated with the main product and the connection with “live” (life) lending further dynamism to the brand call.

In the creation of the name, the ‘& Co.’ suffix helps us to convey integration, collaboration and grouping, in such a way that it also opens up the option of incorporating more companies or more brands under the corporate umbrella, anticipating growth and future development.

The colour palette evokes the luminosity, energy and modernity of the Mediterranean, combined with sustainable nuances clearly inspired by nature: a concept which encompasses all the product lines and companies that make up the group.

Typographically, the playful use of those ductile and versatile hand-drawn lines makes it look fresh and young, a great company which is just starting out. Clarity, simplicity and attraction.

An approachable yet sophisticated tone conveys an innovative look to the future from a very youthful perspective.

GRAPHIC SOLUTION

Olive&Co presents itself with a vibrant, friendly, optimistic and highly striking visual identity, in which every detail reinforces the connection with the global consumer. The typography takes on a lot of relevance and is the cornerstone on which the whole proposal rests, as its strokes, shapes and counter-shapes hold a lot of weight and personality, making it easily recognisable.

The common thread of the lines brings dynamism and serves to generate a harmonious, balanced and fluid visual universe.

The whole proposal draws on graphic lines which have been modulated to make them appear friendlier in a perfect combination with a colour of strong visual impact.