YAP, architecture transforming space
YAP Architecture is a Paris-based architectural studio. After learning about different brand projects developed by TSMGO, they decided to take on their own project, which culminated in a proposal which explores space through different plans and dimensions.
A daring proposal which appropriately synthesises the studio’s desire to transform space, especially everything related to urban volumes.
- Create a relevant, unique, and distinguishing brand which serves to showcase the strengths of the architectural studio.
- Project the values of its developers, who are committed to an architectural practice adapted to the environment of each project; ecologically responsible and resilient.
- Sustainability and versatility.
Flexibility in design, so that it can be adapted to any medium. A new graphic system was created to structure the brand language of the architectural studio, through the use of a luminous chromatic palette that allows tone to be modulated to suit specific applications, thus highlighting the diversity of the plans that it comprises.
Developer curiosity becomes experimentation through a proposal that explores the versatility of different plans and dimensions.
We sought a composition that would reflect the positive social impact of their projects by playing with volumes and shapes. We focused our efforts on designing a logo inspired by the supporting architectural elements such as plans and the three-dimensionality of shapes, incorporating a series of features that would highlight brand personality with a clean and elegant identity.
A grid structure underlies the compositions, in addition to a layered configuration which adds depth, further volume and space to the proposal. The colour palette explores positive, joyful, and dynamic emotions.