1x1.trans - Viña Martín -

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Viña Martín

The subtle balance between a classic and a modern RiojaViña Martín, this is how the entire family goes back to the vintage look of the classic Rioja labels in order to make its unmistakable origin clearly recognizable remaining faithful to its essence.

What we achieve:
How to armor the range of products of a winery and to create a second brand for new consumer profiles.

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This is how the entire family goes back to the vintage look of the classic Rioja labels in order to make its unmistakable origin clearly recognizable remaining faithful to its essence.

Graphic solution

A convincing vintage graphic, fleshy, intense, full of details matched in a balanced manner, it fulfills the idea of perceiving Viña Martin brand as a modern Rioja. The old winery entrance door knocker is to be used as a hallmark. In the form of a lion, it protects access to the winery, and the fine wines of its cave.

Storytelling

In the 90s new wines which adjusted to a more intense and modern profile emerged in Rioja, it is the time to transfer that evolution to the outer design of the wine.

1x1.trans - Viña Martín -
1x1.trans - Viña Martín -

AREAS


Packaging
Restyling
Strategy

CLIENT

nada

PROJECT

nada

OTHER CREDITS

nada

SHARE

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