1x1.trans - Umbretum -

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Umbretum

A taste of AndalusiaUmbretum is a range of sparkling wines originating in Seville, elaborated to transport us to an Andalusian patio to sample the beauty, art, joy and taste of Andalusia. The concept revolves around the unmistakable and iconic tiled plinth, found in an Andalusian patio, and which decorates the label and covers the bottle.

We make Umbretum stands out from the other sparkling wines on the market, positioning it as the main reference in Andalusia.

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The Andalusian character is linked to happiness, enjoyment and living life with intensely, savouring every moment. The Andalusian, sociable by nature, takes every opportunity to share their joy. The frequent celebrations bring the family and friends together in the patio, the core of the house, with joy.

Graphic solution

Our graphic solution, although simple, is direct and convincing: to simulate, with the minimal use of elements, the charm and the brightness of the scene in which we seek to enjoy these special wines: an Andalusian patio. It is represented by a tiled plinth, chromatically decorated in tones typical of traditional Andalusian ceramic tiling. The simplicity of the design seeks to find the graphic essence of the concept, avoiding tricks in order to capture the concept purely and convincingly.

Storytelling

Andalusian patios combine meticulous decoration with unique architecture. Decorated with flowers, aromatic plants and trees, they create truly unique settings which compete to charm all those who visit, very much like the sensations of the range. Umbretum captures the essence of the Andalusian patios, the freshness of its festive atmosphere, its aromas and its Andalusian floklore.

1x1.trans - Umbretum -
1x1.trans - Umbretum -
1x1.trans - Umbretum -

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Packaging
Restyling
Strategy

CLIENT

nada

PROJECT

nada

OTHER CREDITS

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