A graphical system full of contrastsThe Turdetano range is composed of two red wines and two white wines. Its image was inspired by the ceramic vestiges of Turdetania, the most prosperous region of the Iberian village settlements in the Aljarafe region of Seville. A proposal that captures the essence of its art; creating harmony from opposing geometric elements of great symbolism and genuine beauty.
The result is a cohesive range which shows the unique personality of each wine in a surprising, modern way, rich in meaning.
Bodegas Salado, one of Andalusia´s most active, most innovative wineries, devotes its efforts to give value to the region´s indigenous varieties. The winery comes to us to achieve visual consistency for its range of still wines, two reds and two whites, originating in a land full of history.
The wealth of the Aljarafe region of Seville dates back to the prosperous Turdetan civilization: birthplace of art and culture for the Iberian village settlements on the Guadalquivir River. Numerous vestiges of the Turdetan people still remain, one of these being its pottery, which follows a particularly distinctive style thanks to the decorative elements of Turdetan pottery revolve around the symbolism of natural elements, opposing each other, yet in perfect harmony: fire and water; the sun and the moon; feminine against masculine; curved forms versus straight lines.
We create a system which graphically represents the characteristics of each wine. Inspired by the geometric motifs of Turdetan art, we make use of opposing concepts to create balance:
-> The aging of wines (its absence, in young or semi-crianza wines aging in barrels) is depicted in the background colour on the bottles:
- Red and white wines semi-aged in barrels acquire dark tones on their label, in tune with its maturity and presence in the mouth.
- By contrast, the young red and white wines in the range are represented in light tones, reflecting femininity.
-> The type of wine is determined by the Turdetan-inspired graphical details:
- The intensity and character of the reds is represented by straight lines, in copper tones, inspired by the ferocity of fire and the sun.
- The white wines, more sensitive and subtle, acquire rounded, in silver and blue tones, they are reminiscent of the fluidity of water, the serenity of the moon.
The meticulousness of the Turdetan artisans can still be felt in its art. As a tribute to this careful attention to detail, we apply inks with metallic flashes to the labelling, in addition to Braille varnish techniques on Crianza wines to create embossed features, with UVI varnish for the young wines.