The harmony of the seaThe sea shanties (Salomas) of the fishing boats on the high seas give the name to Saloma, the new semi-dry of Bodegas Salado. Its new image, inspired by sailor aesthetic and related to its suitable food pairing, facilitates the choice of the right wine to inexperienced consumers. The result is striking and fresh in the point of sale thanks to a modern and direct visual language.
We achieve a product well understood and able to communicate which at first glance.
Bodegas Salado launchs from the the Andalusian region of Aljarafe a semi-dry white wine, light in aromas and body. The nuaces of aromas and taste makes this wine a perfect pairing with most plates of fish and seafood. We create the image of this wine with a explicit design, provided by a catchy storytelling.
Our proposal uses white and blue in horizontal stripes, due to the sailor context of the sea shaties (salomas). The illustration of fish and seafood on the label express the close relation of the wine with these plates. The design as a whole forms a modern and atractive claim at the point of sale.
Historically the Salomas (sea shanties) were sung on the fishing vessels when the works demanded the synchronization of the whole ship’s crew efforts. The compass of these songs became the beat of their common wish to return home. Saloma commemorates this desire in high seas, inviting to pair fish and seafood and to share it with our guests, celebrating our encounter.