Perspectiva MOMA, modularity and singularity.
Perspectiva MOMA it’s the result of the unstoppable curiosity of two entrepreneurs: Mónica Comunión and María Ruiz Jadraque, both co-founders that, after many years of experience in international companies, decided to develop their personal project.
This new creative enterprise develops as well interior design projects that also intend to give practical solutions that go beyond aesthetics.
The name of the brand is a word play based on the initials of their names, and makes us think of design and art.
Consequently, TSMGO aimed to create a system based on a grid system that reflects the brand dynamically without losing its recognition value.
Branding approach was looking to unify two main ideas:
- Defining a system that can be applied repeatedly and reinforcing the singularity and versatility of the suggestions made for their clients.
- Transmit the idea of space and construction and design within it.
A grid organizes and represent space.
In the typographic choice for the brand, the idea of two components was transferred, to show two points of view that coexist.
The possibility of inserting the typography in different combinations within the grid, of 4×3 modules, achieves a dynamic identity that constructs and defines the space in an adaptable and versatile way.
A line intersects with typography and space, marking a perspective, an election, that ends up defining the main elements that make up the visual identity of the brand.
Web page design for Perspectiva MOMA.