1x1.trans - Orango -

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Orango

The most citric wine in the southFaithful to their innovative tradition, Bodegas Salado, presents a surprising wine with orange scent: Orango. The packaging of this exclusive aromatic wine throws itself into reasserting its originality in a flashy and curious design, with that naughty Andalusian point, that will arouse the consumer interest immediately.

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Orango is the latest creation from Bodegas Salado. Perfect to drink as aperitif or dessert, this wine with orange scent surprises with its amber velvety color and its sweetness and softness in mouth. Bodegas Salado turns to us with the necessity of expressing the exclusivity of their product in a remarkable packaging transmitting their values and essence.

Graphic Solution

Our proposal bets on surprising through the graphics of the key elements (wine and orange) that can be found in Orango. To do so, we transform the typical bunch of grapes into a “bunch of oranges”, directly appealing to the citric scents of this wine. The result of this singular reinterpretation of the bunch of grapes recalls the eclecticism embedded in the Andalusian culture, thanks to an aesthetic influenced by artistic movements like surrealism.

Storytelling

Turned into an undeniable icon of the wine, the bunch of grapes appeal with its singular shapes to the tradition and the artisan production of wine. On the other hand, the symbology of the orange associates concepts like fertility and freshness with this citric. Well-known internationally for its excellent quality, the Spanish orange is now the most Mediterranean icon of Spain.

1x1.trans - Orango -

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Branding
Consultancy
Marketing
Packaging
Restyling

CLIENT

nada

PROJECT

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OTHER CREDITS

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