MUWI La Rioja Music Fest
Living an entire brand experience. The goal: to create a complete brand experience from the first edition of a music and wine festival: MUWI La Rioja Music Fest. From its brand to the design of the business strategy, we create a powerful, memorable and long-lasting brand image.
Branding in its purest form, definition of the brand platform, personality, tone and activation in all editions with elements as typical of the festival’s identity as the packaging of the festival’s exclusive wine, a capsule collection of personalized shoes, in addition to all the elements that the audience perceives and that are part of the total experience: the specialty of TSMGO creating brands that connect.
MUWI is the acronym for MUsic + WIne, music and a naming came that led us to educate its audience, and we still continue to do so, so that the pronunciation is correct: MUGÜI.
Each edition we challenge ourselves with one of the festival’s sponsors.
Etilisa, create packaging for official wine that is technically complex and reflects the party and excitement of the festival.
In this edition the processes carried by this label are extremely complex: relief, 3D printing, die-cutting and a special pink ink that is the first time that HP (ink manufanter) the one used … quite a visual impact.
We also use it as a souvenir for attendees as we have all the artists involved in this edition in print, a unique, special and unforgettable memory.