MONTES Y CANALEJAS
Approachable and ecofriendly architecture.Their former name (Clúster) used to be difficult to pronounce and did not match with the values they wanted to communicate: approachability, nature and appreciation for hand work. Here at TSMGO we came up with a brand-new name based on the architects’ family names linked to some elements that can be found on nature.
We created a whole new dimension around their brand with simple geometric features that create an organic and versatile system.
- One of our goals was to transmit the initial values and philosophy of the entrepreneurs who created the brand: approachability and respect for nature.
- Enhancing the connection with nature and the approach made by architecture to improve what is almost perfect.
- Making their brand simple and accessible for any potential client.
Montes y Canalejas has proved to be especially sensitive and capable of giving a personalised response to each of their projects, always from an ecofriendly, conscious, delicate yet functional point of view. Their labour is known for creating a dynamic bond between construction and nature. Thus, we use all those considerations, values and experiences to draw a new profile that represents the brand at its best.
Because minimalism is already common in architecture and design, we decided to give it a twist by adding different layers and shapes present on construction plans: threes, grass, steel, rocks and other elements that complete the basic shape of the logo.
What’s more, we used textures that can be found on CAD design programs to play with different layers and creating the final result.