Mateo & Bernabé

Storytelling

Two beers and two saints from La Rioja, Mateo is the saint who baptizes the Harvest Festival and Bernabé is the honorable patron of Logroño. Mateo, who is portrayed with (un conquerte, no sé what the hell is this Ana) to cut bunches of grapes, talks about the 21st of September, the date when harvest begins in La Rioja.

Bernabé is represented with a fish, since the fish fished in the river Ebro saved the logroñeses from the French troops siege in 1521.

Graphic solution

For Mateo & Bernabé we define the concepts that determine its brand: we specify a marketing policy that established an optimal pricing in accordance with precise commercial strategy; we explain in detail the distribution and communication channels with the objective of providing local fame to this artisan beer pioneer in La Rioja. We settle the concepts in its packaging, communication and storytelling, until we manage to create an attractive beer, coherent and flashy.