The strength of the wolf is in the packThe Luparia Pack is our most ambitious and multidisciplinary project, an emphatic example of know-how, of how a leading strategy applied with creativity is capable of creating a successful brand with its own personality. From Valdepeñas, former land of wolves, the wines from Viña Luparia are directed to a new young consumer who needs to be guided throughout new aspects and flavors that are unknown to him. Luparia Pack moves away from the liturgy of the wine to offer simple and identifiable arguments under a rejuvenated, accessible and sexy brand.
We achieve a time to market of 1 year, offering an adapted range of products.
Our proposal for The Luparia Pack lays in a concept related to an animal that is part of the origins of humanity since it is linked to the development of men: the wolf. A figure which is as inspiring as recognizable, that we apply to the logo, brand image and product portfolio, depending on the singularities of each wine.
The imaginary created by Luparia Pack is tangible even before the bottle comes to our hands: its packaging, thanks to the pop-up details, turns its discovery into such an experience. The Manada Luparia project keeps on growing, offering new sensations to the event Music is for Foodies and inspiring the well-known Spanish designer Juan Duyos in his autumn-winter 2016 season from the Mercedes Benz Madrid Fashion Week.
The Arts & Crafts movement emerges in the middle of XIX century in order to give the prestige back to the artisans and to democratize the beauty through everyday objects: wallpapers, lamps… The etiquettes are appealing, they clearly identify each wine of
the brand and they evolve in complexity as the wine acquires more details.
The drawing tells a story through which we can discover new elements around the wolf as a central axis of the range and main character of the Luparia Pack. A canvas where a story that allows us to know the different shades in an iconic and beautiful manner is poured out.
Each wine reflects a visual poem which explains the story and the type of wine we are about to consume. La Burla, Airén 2014, is based on Peter and the wolf’s story. La rebeldía, Sauvignon-Blanc 2014, tells us the story of wolf Amarok’s wild spirit. El Rosado Los amantes, Garnacha 2014, is linked to the story of a wolf that is in love with the moon. La inocencia, Tempranillo 2014 Tinto Joven, recalls Little Red Riding Hood herself. El origen, un tinto semicrianza Tempranillo 2014 is linked to Luperca and her generous act of nursing Rómulo and Remo, fruit of the intention of creating and leaving a notable and continual legacy. And La libertad, un semicrianza de Syrah & Garnacha 2014, which sums their goodness and reminds us of the fable of the dog and the wolf.