Lara & Ochoa
to the dentist on a different way. Lara & Ochoa is a different dental clinic, not only because it incorporates the latest technology in its treatments, but also because the vital philosophy of its promoters David Lara and Paloma Ochoa is to offer a very close and personal treatment and attention. The best clinical healthcare possible. A business that started shortly before the pandemic and its value proposition was not fully understood.
In this context we found the solution to differentiate ourselves, betting on a more glamorous, authentic and proprietary approach that allowed us to redefine the visual system at all levels: color range, typography and layout. Both the color palette and the photographic system are inspired by an editorial design with a lot of personality, current that avoids asepsis and the technical aspects of health, creating a warm, calm and comfortable universe… appealing. A complete rebranding that has allowed us to be relevant in a very short time.
- Create a relevant and owned brand that connects with a very specific target that is looking for something more than a treatment during their visit to the dentist.
- Create visual impact in all applications, clearly identifying their belonging, for which a well-coded system becomes the cornerstone on which the entire project rests.
As if it were an editorial publication, we created a new lay-out based on a very recognizable and, above all, appropriable color proposal. We flee from the typicality of the sector with teeth, apples, blue and green colors to explore a new palette that allows us to find our own space in which to communicate and build a discourse that connects with the motivations of patients.
After an exhaustive analysis of the competition and the situation of cultural perception of the brand, we saw the opportunity to escape from generality and create our own space with forceful messages. Encapsulate our own language with which we will be identified and an attractive editorial style that surrounds the proposal. Everything adds up and gives personality to the brand, promoting a sense of distinction in customers.
The solution is based on the use of a typography with a marked editorial character that presides over the compositions and steps on different elements to facilitate legibility and the hierarchy of messages. Toned black and white images that accentuate the premium character of the clinic and also serve to support, in a differential way, our proposal over the rest.
One of the most notorious and unique aspects is the review that has been made of the color palette that favors the feeling of relaxation and premiumness. The typeface chosen by GascogneTS is elegant, pompous, subtle like the care and attention that Lara & Ochoa puts into each interaction with its clients.