Wine, like friendship, can bring good luckL’amitié (in French “friendship”), reflects the essential value of any demonstration around wine; enjoying a moment of please with others. We reflect these elements in a unique packaging, full of gratitude, appreciation and meaning for the luck of beign able to enjoy with friends an excelent wine.
Thanks to the definition and coherence applied to the portfolio we achieve profitability and stop the negative trends in sales.
A classic and contemporary style at a time, traditional and ground-breaking, for an aspirational product based in the value of friendship. Our project deepen the concept of friendship, its value and the rarity of its find, as well as the desire of sharing with friends our fortune in the shape of a wine.
We create a play of contrasts, a graphic code, using two apparently contradictory styles: lineal geometries, and more detailed pencil drawings, with which we can create a harmonious set that unites two elements.
The iconography of our proposal focuses in the concept of luck, the fortune we wish to others (a four-leaf clover, a horseshoe) and in the value of what is difficult to find: friendship, just like a garnet – a difficult gem to find – is a treasure. Garnets were also used as a gift when two friends were saying goodbye, as a token ensuring that they would meet again. Friendship is like a treasure.