Your creamy momentAt a time when we seek to take care of ourselves and monitor the calories we consume, Kaiku believes that we should not give up the pleasure of a tasty dessert. It proposes to us to combine in a product that the variables “not guilty pleasure” are going to launch shortly under the work philosophy of kilometer zero. A Greek dairy dessert that seeks to revolutionize its category with an “indulgence” approach for a young consumer who is concerned about eating healthy but wants to indulge himself.
From the conception of the name itself, which will evolve from an initial “moments” to the current “mini”, everything responds to a strategy of clear differentiation and self-explanation of yogurt as a preview of its consumption in an iconic and modern way, premiumizing the product.
Yogurt brands are usually obsessed with the generic attributes of yogurt: white, pure, functional and, in terms of packaging, represent creaminess.
In our case, this last variable became an opportunity to establish an attractive design that would link it to its own attributes: appetizing, pleasant and that escapes the frequent codes in this category as a way to differentiate itself and be perceived as unique.
An open territory to be able to show that this yogurt is different.
We create a premium minimalist aesthetic without losing the Mediterranean origins that are reinforced with the use of blue. We incorporate as a unique element a strip of waves that remind us of that creaminess and texture in a light way seeking above all else to make it visually attractive on the shelf.
The use of golden reflections and a typeface that has ingredients that drink in smooth and fluid forms. We incorporate the described Light Greek delimiting it in time with the use of parentheses.
Two-dimensional, minimalist style that seeks maximum precision and functionality. Usually uses gradients to create color transitions and hatches. In our case, we have textured these gradients to offer a less artificial look.
In smaller than usual jars, all the health and legal information of the product is transferred to the cluster that groups them.