Packaging de Kaiku BiFi Monodosis
Blueberry Green Tea Kaiku BiFiOnce again, Kaiku conveyed the need for the Bifi range to grow in this case with a new format in which the pleasure and enjoyment approach prevailed over functionality. We moved and extended its Bifi image to the new pots to be even more relevant with the codes created: very natural and proximity dairy product (KM0). By using recognizable and engaging codes, you connect with your audience immediately.
A development of months that has personality and distinguishes the product on the shelf. It provides the entire range with visual coherence and segments the varieties thanks to simple and attractive graphic codes for the consumer. We invite you to know it in our portfolio.
KAIKU Corporation is very committed to collaborating with a cause such as the fight against cancer and, contrary to the color codes of the range, it launched a BiFi variety of blueberries and green tea. A unique monopod in its category to which it was necessary to provide a differentiated value and at the same time to be integrated into the range.
STORYTELLING
We start from the values of the KAIKU brand as a producer committed to offering zero kilometer products. Its objective is to offer the consumer a healthier, more natural and higher quality product. In addition, their commitment goes further in this case by collaborating with AECC through this monopod.
The BiFi apple and honey are also integrated, two varieties in which transferring the attractiveness of the product on the face became a challenge.
GRAPHIC SOLUTION
Pink colour. AECC loop.
Highlight antioxidant elements: blueberries, green tea.
The brand, as a generator of trust, gains presence and dimension in the whole.
We open bridges between flavors and invite consumers to discover them with elements that generate cross-selling.
CONCLUSION
Kaiku’s Bifi appropriates non-capitalized values and attributes in its category and makes them its own: a very natural and local dairy product, committed to people. By using recognizable and engaging codes, you connect with your audience immediately.
A development of months that has personality and distinguishes the product on the shelf.
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