Stillo

OBJECTIVES

• Create a Brand Platform on which to build the branding edifice, in order to have a story aligned with the values of this division.
• Propose a claim which brings consistency and coherence to the easily assimilated brand.
• Update visual identity in terms of modernity, impact, and familiarity.
• Create a system which unifies and lends coherence to the different product ranges within the brand: furniture, tapware and fittings, ceramics……

PROPOSAL

From mapping and analysing the current brand, we detected there is a significant difference between what Stillo offer and the way in which it is presented: what their target audiences perceive.

We must incorporate a design patina which strengthens its notoriety as a desirable item, making it attractive.

After the crisis caused by Coronavirus, our lives have been altered, especially in the home, and we are looking for more personalisation, more detail and more human warmth.

Starting from the challenge of making Stillo spaces more liveable, we propose to give emotion to these manifestations through quality and aesthetics.

GRAPHIC SOLUTION

Using a typeface configuration in which the choice of geometric characters takes shape and serves to give more order and greater presence to the naming, we create a visual interplay in which the “T” synthesises designer tapware.

From here, the remaining elements serve to lend consistency to this new approach.

We hierarchise ranges with a chromatic palette in pastel tones to showcase each of the product lines and help the consumer categorise the offer.

This use of pastel shades helps us convey a sense of calm, intimacy, and peace, thereby evading any unnecessary noise or distraction which may affect or distort choice.

We incorporated a modular lay-out to create a visual guideline to facilitate consumer choice, and we also created a seal of guarantee to unify and endorse the perceived quality of Stillo.

The claim in Italian amplifies the value of the design by appropriating this imagery.

PRODUCTION

The visual system helps the consumer to choose; there are multiple supports in which the new image is applied: from corporate stationery used by sales personnel to physical packaging with which the ceramics are presented and sold, in addition to the actual point-of-sale environment.

An organic project with many implications and a long-term approach.

The most important aspect of the project was to create the visual universe and the system which serves to define and codify how Stillo is deployed in all the elements created.

SOCIAL MEDIA

To strengthen Stillo brand positioning so as to bring a sense of proximity and humanity and a new approach to living at home. A complete vision of how a brand must evolve by adapting to the social context experienced under lockdown.

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