BODEGAS SALADO

Bodegas Salado wish to highlight the uniqueness of a variety native to Seville’s Aljarafe region: Garrido Fino. A winery with over two centuries of history closely linked to the development of dressage, and with its own stud farm which serves to project the Salado family name beyond the winery.

A white wine destined to be the most emblematic of the winery, and which will serve to compete in a higher category due to the special nature of this grape variety.

A wine to enjoy while letting yourself be captivated by the Sevillian imagery. A wine which connects with their sparkling wine range.

Furthermore, recently an unexpected event had taken place. In their last batch of Finca Las Yeguas wine; a veil layer of flor had spontaneously appeared in one of their barrels. An unexpected event that gives rise to a new wine: Bajo velo.

CLIENT

Bodegas Salado

AREAS

Packaging

PROJECT

+ info
Finca Las Yeguas - Bodegas Salado - Branding - Bajo Velo
Packaging - Botella Vino blanco- Finca Las Yeguas - branding
Packaging - Botella Vino blanco- Bajo Velo - branding
Finca Las Yeguas - Bodegas Salado - Branding - Bajo Velo
Packaging - Botella Vino blanco- Bajo Velo - branding
Finca Las Yeguas - Bodegas SA
Bodega Salado - Vino blanco- Finca Las Yeguas - branding
Bodega Salado-

OBJECTIVES

  • To leverage the untamed, natural, and attractive aesthetics of the equestrian world.
  • To create a link with the rest of the product range, creating a common thread throughout the portfolio.
  • To provide a visual narrative to this new proposal which clearly transports us to the Aljarafe of Seville, freshness, festivity, and a certain sophistication.
  • For Bajo Velo, we seek to reflect the unexpected, the surprising. A discovery full of subtlety and spontaneity in which nature, untamed, has revealed its true essence.
  • To help the range appear more complete and to resonate, while simultaneously inspiring curiosity.

PROPOSAL FINCA LAS YEGUAS

A silhouette of a horse, which serves as a visual representation, symbolising the landscape, people, lifestyles, memories, sensations, in addition to a distinctive pattern which is recognisable from the Reserva Familiar sparkling wine: the winery’s most premium sparkling wine.

At the same time, we appropriate the rich meaning of the equestrian world: optimistic and sociable, highly independent, with a strong temperament which leads them to act somewhat uncontrollably in certain situations.

The natural texture, feel and sensations of the materials transport us to the naturalness and craftsmanship of the work, and to the detail with which they master the vineyards.

This project should also serve to synthesise the wine tourism project they have in mind, which is based on the pillar of the indigenous grape variety. A young wine and a white crianza, both of which surprise and please.

We aim to reach the consumer who is looking for a different, non-classical proposal. A consumer seeking surprise and a story to tell, who is interested in discovering new things, unique varieties.

PROPOSAL BAJO VELO

A game of subtleties and sensitivity which encourages discourse and explanation, lending meaning to its graphic representation.

A visual metaphor in which all the elements combine to complement each other; an exercise in restraint, simplicity, and elegance, in which each contribution has been studied in order to reduce it to a minimum.

The consumer is immersed in the wine cask itself, revealing a subtle symphony of aromas and flavours. Its straw colour reflects the purity and natural intervention of untouched oxidation, a refined sensory experience.

GRAPHIC SOLUTION

Few elements, but highly recognisable, which, thanks to a minimalist composition, make the end result truly memorable. The purity of form and the silhouette of the horse ensure it is highly distinguishable when placed on a shelf next to other wines. The comparison is a visual parenthesis in a sea of impacts.

A typeface which summarises, like a stud iron, the clear inspiration of this wine: classic yet modern, different yet recognisable; a duality which enhances the idea we are aiming to express.

For Bajo Velo, we use white on white. The selected processes in which each brings simplicity and sophistication in equal measure. Embossing on cotton paper, highlighting this unveiled discovery, this wine from the meadows.

Essentialism, a distillate of subtlety, cleanliness, purity, evocative sobriety; lines which embody and reveal its conception without human intervention.

PRODUCTION

We use materials with a cottony texture to convey the delicate care with which Garrido Fino is mastered. Embossing and counter-blocks give volume to the label, making it attractive, and enticing the consumer to touch it to discover all its details.

SOCIAL MEDIA

FINCA LAS YEGUAS

Garrido Fino is a native variety from the Aljarafe region of Seville which produces young, fresh wines for early consumption. Medium acidity. Wines which are slightly aromatic, smooth, light, and pleasant: like the trot of a mare.

#packaging #garridofino #vino #wine #winelover#branding #marca #sustainable #pure #passion

BAJO VELO

Bodegas Salado reveals “Bajo Velo”, a natural discovery from a cask which emerges without human intervention, resulting in a unique wine. Mother Nature reveals herself to offer us what she considers to be the purest and subtlest of all. #wine #brand