Balanza
Freshness, balance and youthfulness.
The Vid y Espiga cooperative has achieved an exceptional coupage of the best white wines it produces. A selection that is destined to become the wine of choice in the region and emblematic of all the establishments in the surrounding area.
The hotel and catering industry in the area is in need of a wine which reflects the pride of being a member of the cooperative – a reference wine with measured aromas and a silky-smooth taste, a wine which is pleasant to drink at any time of day, with no sharpness or edges, well-balanced in all aspects.
Being a coupage, we were inspired by the mixture of styles and visual trends. The modern and the traditional intertwine to embrace and envelop this proposal, prompting a major leap in the visibility, notoriety, and perception of the cooperative.
CLIENT
Vid y EspigaAREAS
NamingPackaging
PROJECT
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OBJETIVES
- Convey a message of innovation, modernity, and appreciation in the region.
- Create a visual metaphor which describes the wine and its peculiarities.
- Target the moment of consumption – as an aperitif or as a late-afternoon/evening social lubricant.
PROPOSAL
Scales are part of the representation of justice and are associated with the image of a blindfolded woman holding a set of scales and a sword. Scales represent weighing and balancing. Feminine subtlety and the rigour of reason. There is no better way to represent this sequence of nuances, each with its own meaning.
GRAPHIC SOLUTION
With a simple, direct, and compelling concept, we focus on what makes the wine what it is: a complex blend of different whites which allows you to appreciate, at a glance, that the convergence and overlapping of styles work in alliance, with each player contributing its own personality in its own measure.
SOCIAL MEDIA
What happens when a balanced wine has to reflect its attributes at a glance? That is Balanza… A visual metaphor that serves to convey the uniqueness of a white wine which impresses at first sight.
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