Packaging is not merely the wrapping or packing that contains and protects your product: it is a key element in your brand’s communication strategy. Closely related to branding, packaging and its design convey the characteristics and benefits of your product to consumers, positioning it at the forefront of their minds.
Effective packaging will make your brand stand out from the competition and will make your target public remember it, recognize it and establish a positive relationship with it.
As with any design project, the task begins by analyzing both the product and the brand: what are its attributes, what is its position in the marketplace, which client is it intended for… The message and concept to convey will not only be determined by the characteristics of our product and our company but also by our business strategy: there are multiple solutions, but not all meet our goals in the same manner.
As Brand Consultants, TSMGO|The show must go on we know the market and can advise you on finding a tailor-made solution, crafting a company-wide branding strategy for your brand. Once the message has been generated, creativity takes off. Mastering graphic codes, visual references and the right techniques are essential in developing an impacting design, true to the values of the product and consistent with its content.
Our multidisciplinary team combines solid business experience with humanistic education in perfect balance.
At TSMGO|The show must go on we believe that creativity without arguments leads to craft. We strive for messages which are rich in content (storytelling), interesting and innovative, factors which hold the key to a differentiating added value for your brand and an effective commercial element.
Check out our projects. Successful cases of packaging and restyling: