Naming is not merely giving a name to a brand – it is much, much more. It is a set of techniques applied to a process of identity creation which results in the brand name, whether the company name or the product name. The verbalization of the concept of the organization.
It is important to remember that it takes time to build a brand – thousands and millions of Euros are invested and once a product is launched, it is very difficult and costly to change its name.
At TSMGO|The show must go on we are a consultancy specialized in naming and branding. We have developed many brand names for our clients. Among our naming processes, we have developed:
- Redefining the company name and product prior to the company expansion process.
- Creating secondary brands for specific market niches.
- Development of brands for companies from scratch, or the new creation of product lines.
Check out our projects. Successful cases of naming and branding: