Viñas de Tereso
BCSA needed to create a range to complete its commercial portfolio, offering the most singular Spanish wine varieties. We create a versatile graphic system, taking summer as guiding thread among the differents Designations of Origin.
The result is a evocative packaging, able to suggest different Designations of Origin in a representative and convincing way: a visual game summarize each Designation peculiarity.
Tereso: from θερος (theros -“summer”-) or θεριζω (therizo -“to harverst”-).
Summer, as a timeless place, bucolic and magical, it’s linked to dreams and poetry imaginary. Summer, as the metaphor of a memory romantically saved in our minds, that is the inspiration of this new brand.
A range composed by a variety of the most representative Designations of Origin on the Iberian peninsula: Rioja, Rueda y Rías Baixas which are initially the ones launched on the market.
Storytelling and graphic solution
We add as common thread a canvas of serigraphy texture. Its details, as its shades and the shape of the thicker strokes, recreate bucolic emotions, almost oneiric, from the summer nights. We describe the area through the graphic, by evocating with shapes and basic concepts the name of each Designation of Origin. We create a world full of memories and emotions.
In order to highlight the emotions and to enrich value as a whole, we have applied stamping techniques as a resource to emphasize the Designation of Origin represented, main focus of the collection. The brand value is also underlined by serigraphy details on its ink.
Designation of Origin Rioja
We appeal to the most widespread theory about the etymological sense of the region of La Rioja: the waters of the Oja river (oja, pronounced as hoja, meaning leaf), were filled with fallen leaves from the plant life along its banks. On the summer-inspirated background we place a “R” in capital letters together with a vine leaf.
Different shades provide personality to Rioja’s varieties: Garnacha, Viura, Tempranillo and Crianza.
Designation of Origin Rueda
The initial of Rueda (wheel in spanish) is composed by a wheel which, flanked by some motifs, creates the “R” from the Desgination. The colors of the composition match the shades of the precious liquid.
Designation of Origin Rías Baixas
As a visual game, the initials of this Designation lay over a sea of “B”. On this sea sails a paper boat captained by a capital “R” in the starry night.
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